NurtXure — Metrics Dashboard

Growth Sprint · Pre-revenue stage
Business KPIs
Revenue
₦0
Paystack pending CAC
Paying customers
0
Blocked same reason
Warm prospects
5
2 counselors + 3 CHWs
WhatsApp followers
0
Channel launching today
IWA completions
15
FI cohort feedback
4-week growth target — warm prospects in pipeline
Target
Actual
Target prospects by week: Baseline 5, Week 1: 6, Week 2: 7, Week 3: 8, Week 4: 9.
AI performance metrics
Session completion rate
—
No production sessions yet. Target: >60% complete all 5 movements
AI response latency
3–5s
Measured in demo via proxy.php. Target: under 6s on Nigerian 3G
Cost per session
~$0.02
claude-sonnet-4-6, ~400 tokens/response. Target: under $0.05/session
Movement drop-off
—
Tracked via Google Sheets logger when production sessions begin
Current bottleneck
CAC certificate → Paystack → first revenue
Every growth metric is downstream of one legal document. Five warm prospects cannot pay. The AI Case Coach cannot collect fees. The WhatsApp channel cannot convert to enrollments. The moment the NurtXure Ltd CAC certificate arrives, Paystack activates and payment links go to all 5 warm prospects the same day.
Pivot or persist — NGO cohorts vs individual practitioners
Should we shift primary revenue target to NGO cohorts?
Current
Individuals pay ₦75K–₦125K pilot price. One sale = one practitioner.
Proposed
Prioritize NGO cohort contracts — ₦2M+ each, 10+ staff at once.
Revenue impact
1 NGO cohort = ₦2M = 27 individual Foundation certs. 3 cohorts = ₦6M in ~60 days.
Risk
Longer NGO procurement cycle (4–8 weeks). Individual payments are faster once Paystack is live.
Decision
Persist — pursue both in parallel. Individuals prove the model fast. NGOs build toward the ₦125M Year 1 target.